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In the digital age, social media marketing has become an indispensable tool for construction companies to reach and engage with their target audiences. Gain Qualified Leads With PPC and  Ads. PPC (Pay-per-click), also referred to as Paid Advertising, is an extremely efficient method to ensure your business reaches the appropriate audience and generates a greater number of qualified leads. Leverage Video Marketing. Video marketing is a compelling way for construction companies to showcase their expertise, projects, and company culture. In fact, research shows that incorporating video leads to a 157% boost in organic traffic from search engine results pages for businesses. 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